Irina is an entrepreneur, pioneer, C-level international business developer, partner, and innovations and sustainability initiator with a documented exceptional track record in building markets from scratch by internationally scaling up with up to 50% revenue growth for innovative tech and services SMEs (B2B) in multiple verticals, with high margins in the short term, by connecting to markets, technologies, and finance.
She achieved high-impact international market access breakthroughs for Meyn Food Technology, Deerns, and Engie Refrigeration. She has leadership skills in vision, business strategy, marketing, sales, operations, and finance, with P&L responsibility.
Her expertise spans B2B engineering and hardware delivery in food tech, storage, energy efficiency, clean tech, digital health, renewables, smart grid and buildings, green data centers, sustainable integral urban solutions, blockchain, AI, and IoT. Markets, clients, and partners include EMEA, China, Japan, the Middle East, Scandinavia, and the USA.
She has a proven track record in commercializing patented technologies and developing and executing winning “Go to Market” strategies. Her M&A experience includes multi-million equity deals of a late-stage colo by a large Japanese investment bank. She secured access to technology, markets, and funding for seven SMEs from emerging markets—an average of €700k from Dutch Government Funds. She assisted a leading early-stage VC fund from the US in setting up a European fund and coached and raised funds for international startups.
She has led the acquisition of key global accounts, managed sales, contract negotiations and closure, program management, contract execution, and client satisfaction in technologically challenging projects. She led cross-functional, multicultural teams across marketing, sales, legal, engineering, architecture, consultancy, and internal and external project stakeholders.
She is committed to delivering value creation for stakeholders, “win–win” outcomes, corporate technology scouting, and has an excellent gut feeling for market trends and user needs.
Strong interpersonal and communication skills, business acumen, self-starter, globe-trotter, creative, collaborative, inspiring, thriving in challenging settings, engaging, and effective at building relationships and teams.
