SPEAKER

Anna Pereira

The biggest names in tech meet at Unicorn Summit

Anna Pereira

Turning Uncertainty into Insight Through Embodied Science

I’m a research scientist, design thinker, and author drawn to one of the biggest questions of our time: How do we navigate uncertainty across ethics, politics, emerging technologies, and everyday life?

After a decade leading human-centered research in Big Tech, I stepped back to explore the deeper patterns behind how we sense, adapt, and thrive. My current work blends perceptual science, embodied cognition, and the physics of life, guided in part by the informal advisership of Karl Friston (MRCPsych, FMedSci, FRBS, FRS) and the framework of active inference.

I recently crafted a visually rich and accessible book that translates complex scientific principles — such as the Free Energy Principle — into practical insights for real life: how we respond to stress, make decisions, stay grounded, and expand our capacities in times of change.

Whether designing future technologies or generating insights for inner stability, I am driven by the belief that the same forces governing adaptation in biology can help us build more effective systems — for ourselves and for the future we are stepping into.

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